I officially feel official. After years of dreaming, learning and shooting I have finally found my calling in photography; the one I craved so long to find, the one all the other photographers talked about, my one and only "niche".
I spent last year in the hunt for it. With my camera in hand, I explored the world around me. Behind the lens I got to experience my baby sister get engaged. I saw the love that two families can bring to a couple as a shot my friend's wedding. I witnessed the perfect match in my first engagement session and I saw the fun side of portrait sessions and how confident a girl can be in front of a camera. I felt so much emotion as a father's eyes teared up when he saw his daughter for the first time in a wedding gown and the joy a family feels when a new baby is around.
I loved every moment of last year. I learned so much, met so many wonderful photographers, and in the process learned who I was and who I wanted to be in this magical world of photography: a child and family photographer.
After branding and re-branding, thinking and rethinking I finally found my brand. The one that reflects me a little bit more, the one that showcases my niche, my little place in the web that I now call home. Welcome to the new Alex White Photography, let the adventure begin!